Pitchfork End of Year Party

Pitchfork x Jameson

Xanadu Roller Arts - Brooklyn, NY - December 2025

Role: Creative Director/Designer

Output: Event

For Pitchfork’s End of Year Party, a roller skating disco night club was taken over and turned into the ultimate destination for celebrating 2O25’s best new music. Leaning into Xanadu Roller Arts’ retro aesthetic, we re-imagined the Pitchfork identity into an 8-bit video game visual language. With roller skating, DJ sets, a live merch activation, and a headlining performance from album of the year winner Los Thuthanaka, the night was truly electric for music industry insiders.

Floor Plan