Pro Meets Pro
WIRED x LEGO
LEGO SMART PLAY LAUNCH
Role: Creative Director
Output: Video
To help LEGO launch the revolutionary SMART Play system, WIRED created a video series where adults and kids take on the new LEGO Star Wars SMART Play sets. Professionals in culture, science, and engineering meet professionals in play to discover all the capabilities of LEGO SMART Brick technology with timeless LEGO Star Wars sets.
Creative Director: Hunter Wolff
Producer: Carlo Pilgrim
Production & Account Manager: Joel Shuherk
Director: Autre Fish, Chris Hernandez & Alex Ford